CKLG 1993 INDEX & MEMORABILIA PAGE

With its hit parade survey dated July 26, 1993, CKLG's Top 40 era, which spanned three decades dating from August 1964, passed into history. The Morning Zoo with Dean Hill and his entourage would continue, but for the rest of LG’s schedule, the perceived trend was shifting toward “talk radio”, a format which was gaining more momentum in AM radio and also television.

In an article in the Province dated June 21, 1993, columnist Lee Bacchus wrote:

“Locally, CKLG-730 is the city’s most recent convert to blabola. The long-time Top 40 pitstop has dropped its hit list and is slouching toward an all-talk format.
“‘It’s an evolution that began about six months ago,” says ‘LG program director Dean Hill. ‘Music really has begun to take a back seat to talk in our plans.
‘What will comprise CKLG’s new format? Politics?
‘Oh, God, no!’ stammered Dean. ‘We don’t do abortion—we do boxer shorts!’”

Bacchus further writes:

“So what’s behind this irresistible urge to chat? Is it, as “LG’s Hill offered, “an intensive curiosity about other people’s lives?

Or is it, as [CKNW’s Bill] Good suggests, mere info-seeking boomer brats?”

CKLG’s flirtation with “talk” would be relatively brief, less than a year in fact. Simply put it flopped. In 1994 the station returned to playing hit music but there was no weekly chart and, unfortunately, many of the faithful listeners never returned. The station carried on until February 1, 2001 at which time CKLG ceased to exist. The station's new owners changed the call letters to CJNW and its format became all-news. In 2002 it changed again to CHMJ all-sports. Today it exists under those same call letters (which you seldom hear) as LG All-Day Traffic.