Vancouver Province May
17, 1957
Musical
director explains
What makes a hit a hit?
By PERCY
FAITH
When you see the lists of "the week's most
popular records" or "the most played hit
tunes" do you ever wonder how those tunes got
to be hits? Who discovered them?
Who first performed them in public? Was
the public reaction instant, or was the hit
tune a "sleeper," slow to attain popularity?
These are some of the questions
which may not concern you, but which do
concern me, week in and week out. My
job, both as musical director of a CBS Radio's
weekly musical program and as head of the east
coast division for Columbia records popular
department, is to pick hits.
In my time I've been fortunate
enough to pick quite a number of successful
songs, before they were known. I've
rejected thousand of others.
HOW DO WE KNOW? We
don't. We just use all the musical
background and experience and imagination we
have, and hope that the man on the street and
the kids who buy records agree.
Fortunately, the man on the
street and those kids have agreed about some
of my discoveries and arrangements of the last
few years. . . . Take the "Song from the
Moulin Rouge," and "Valley Valparaiso" and
"Love Me or Leave Me," and "Sierra Madre."
I'M PROUD of having discovered
these tunes and having launched them to the
public.
It's probable that radio is
responsible for creating most of the big new
song hits today. In the old days, all
the song hits came out of Broadway
shows. Gershwin would write a wonderful
musical, or Jerome Kern, or Vincent Youmans,
or Sigmund Romberg, and hundreds of people
would see the Broadway show and come out
humming the tunes. But the biggest
hearing these songs could get was eight live
performances a week.
NOWADAYS, with new trends in
radio and recordings and the fact that there
are over 5,000 accredited disc jockeys in the
country, it is probable that a new hit song
will be launched with approximately 20,000
performances in its first week. Each
disc jockey, let's say, will give it a minimum
of four performances, and the whole country
will get to know it immediately.
The motion picture and musical
comedy producers realize the selling power of
radio and are anxious to have their good tunes
recorded and broadcast even before their
productions open. That's how we have
introduced many tunes on Columbia Records
which have become bit hits.
IT'S IMPORTANT also to keep your
ears and eyes open for new song trends.
Five years ago, it was a vocalists'
world. The singing records sold best and
they sold by millions. Then came break
for conductors like me--the public started to
buy orchestral records.
At this time, several big
successful motion pictures were released, and
since the audience like the music as well as
the pictures, they bought it in record form to
play in their own homes--such movie music as
the themes from "Intermezzo," "The Third Man,"
and the theme from "The Moulin Rouge" and from
"Love Me or Leave Me."
LAST YEAR we went into
rock-and-roll period, and then a banjo
craze. Right now we are seeing a revival
and new interest in calypso. Next month,
next year. . . who can tell? I can only
hope to keep up my end. And it's
fortunate that some hits have become a
permanent part of our nation's music, as for
example Gershwin's "Embraceable You" and "Clap
Your Hands."
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