CKWX JULY 7, 1957

   Never before has an LP received the attention that Elvis' latest, "Loving You," is getting. The disc jockeys, the record buyers--everybody is spinning it for all it's worth.
   Does it deserve such treatment? Is it really that good? The only way to answer that question was to play it all the way through.
   FIRST SONG IS "Mean Woman Blues." Already a terrific hit, it is just a little different . . . different enough to get even bigger than it already is. The background music, the beat, and the way Elvis breaks his voice all combine to make this a song that will go places, fast.
   Next on the album is "Teddy Bear," and there's no need to mention this one at all. Right now I'll just say that this is obviously one of the Tennessee Trembler's big ones--and when it's a big one for Elvis, it's really big!
   THEN THERE is the title song, "Loving You," and again there's been plenty written about it. It's tops.
   Fourth tune, "Got a Lot of Livin' to Do," is fast, catchy, good, and one of his best. Then comes "Lonesome Cowboy"--and right then and there they sold an LP. The song has appeal written all over it; maybe it's the opening. That whistling, hoof-beat background is introduced and the effect is complete. The song is great.
   "HOT DOG" is the sixth tune, and, after "Lonesome Cowboy," it sounds like tinsel after silver. But it picks up as the listener adjusts himself to the different moods.
   "Party," the lucky seventh song, could be a hit--and probably will be. It is the average Elvis song, which means it will sell like hotcakes.
   Then for the flip side of the LP--and, of all things, "Blueberry Hill." There's no doubt about it now; he's as good if not better than Fats Domino. And with the next song, "True Love," he proved he is also fully as good as Bing Crosby and Grace Kelly.
   Third tune on the flip side, "Don't Leave Me Now," leaves no marked impressions, either good or bad. It can be classed as a sleeper, as can the fourth tune, "Have I Told You Lately That I Love You." Then, finally, is "I Need You So"--and that's the way to end an album. It's all Elvis, and it's new. This is hit material.
   So what's the verdict? Elvis still has the old class, and he's getting better, if possible. That isn't just an LP Elvis has released; it's sold gold!